Product Management Challenges now has over 125 articles on software product management, software requirements, technology marketing, software development, competitive analysis, product pricing, and more. And take a look at the new infographic on 5 Steps to Great Requirements. Check out the Featured Articles. See the Full List of Articles.
(As featured on the Pragmatic Marketing website.) The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that ...
One of the central reasons that companies hire a Product Manager is to make sure that they have someone who sets and drives the direction of the product. In a world where there is never enough time to implement all the ideas that come along for great new features, you need to choose the right ...
Software requirements are arguably the single biggest source of heartache for Product Managers and anybody else working to move a software product forward. Requirements definition is every Product Manager's dreaded opportunity to wrestle with all the contention, politics, and conflicting viewpoints an organization has to offer. Not only is formulating and prioritizing requirements the essential starting ...
I am attending Product Camp in NYC and have proposed a mini-workshop about applying risk management to your product. Attendees at Product Camp vote at the beginning of the event to select which proposed sessions will be presented. In the interest of providing a little more details about risk management and some of what I'll ...
My experience with Product Management has been one of trying to take the best ideas, and best practices, and applying them to each aspect of my job. It has involved lots of hard work. Yet with those top ideas and hard work, it seems as if it remains just as difficult to achieve results each ...
Using references to talk to your prospects and endorse your software product can be the most effective way to close a sale and cut the length of the sales cycle. They reassure your prospect that his or her impending decision isn't too risky. For large purchases of business software, references are the equivalent of the ...
In today's issue I'm going to write about something that is near and dear to my heart, something that I have found tremendously helpful working with customers to implement new software and working on my own and with teammates to make important things happen. It's a way to understand the psychological stages which you - ...
Again and again, I see organizations struggle with requirements, that component of making software where the needs and desires for new and changed capabilities are defined and handed to Development to build into the product. The challenges stem from one or more important misconceptions about requirements. These misconceptions in turn prevent the team in various ...
With the holiday season upon us, I can't help but think about what every Product Manager needs and wishes for in order to watch their product succeed and to flourish in their career. Watching your product succeed provides plenty of gratification, and the success of the product rubs off on the Product Manager. Such wishes as ...
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