Most experienced accountants will tell you that if you want to improve your company's financial situation, you get the fastest success by cutting costs as opposed to trying to increase revenues. It's a sure thing to take money you have today but would spend and keep it in your pocket, rather than aim for a ...
About: pmc
Recent Posts by pmc
25Feb 2003
03008 How Can Product Managers Help Marketing?
Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and polishing it until it really shines. ...
19Feb 2003
03007 In the Spotlight: Demos That Sell
Lots of people give software demos to prospective customers, business partners, investment partners, and the media. Usually very uninspiring demos. In meeting rooms and on show floors everywhere, your competitors' prospects are sitting through boring presentations as they try to figure out how on earth the discussion even relates to them. None of these prospects is ...
11Feb 2003
03006 Who Should Do QA Testing?
Does anybody have a really great QA testing program for their software? I'd love to learn about it, because I think I have yet to see a top-notch one in 14 years in the industry. In this period of severe contraction in the software industry, which started in early 2000 when all the Y2K QA testers ...
04Feb 2003
03005 Tips for Delivering Consistent Services
The services you deliver with your software -- implementation consulting, installation, and training -- aren't accessories to your product, they are an integral part of the product and its success. Software plus services plus customer effort equals success. Because of this, it's critical to take steps to make each service you deliver predictable, complete, and consistent ...
27Jan 2003
03004 Beta Software: Setting Expectations
Nothing can be better for your software than to have a new release go through a beta program where customers (even prospects) put the software through its paces in a real-world environment. When the release is announced, not only are you confident that most major problems have been identified and rectified, but you have case ...
21Jan 2003
03003 The Development Plan: a Dose of Reality
When it comes time to create the plan for the software development phase of the next cycle, Product Managers often find themselves faced with the same hurdles again and again. This is partly due to the typical personalities found among programmers and software engineers, who demand precision, details, and a clear answer for everything. As planning ...
13Jan 2003
03002 Requirements: How Much Is Enough?
Requirements are the challenge every Product Manager faces. Each software company manages to deal with the requirements headache more or less successfully, and headache - or heartache - is exactly how many people look upon the whole process. Yet viewing requirements as a necessary evil can get you into trouble. After all, requirements are how your ...
06Jan 2003
03001 Why Is the Soft Stuff So Darn Hard?
When you're a software Product Manager, using soft skills is critical to success as you work to make things happen between groups and individuals with agendas, perspectives and personality types that are at odds with one another. CEOs and executives find themselves faced with the same challenge. It's a case of same planet, different worlds, ...
21Dec 2002
02003 Product Research in Today’s Tough Times
I don't think there is even one Product Manager out there who doesn't know deep down that the very first step to creating successful software is research. Those Product Managers who concentrate on the marketing side have even less of an excuse to ignore the axiom that before you write a single line of code, ...
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