Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer dollars but also in terms of ...
One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the one hand and for new capabilities on the other. Devoting too many resources to one or the other can cause your product to be out of whack and lose ground to competitors who do ...
One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market opportunity, as the person who has heard the needs of customers and prospects, as the person who has prioritized the benefits required ...
Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth. There's no denying that when a company has loyal customers who keep coming back year after year to buy its product and recommend it to others, then that company sells more products at lower ...
This is the 100th issue of Product Management Challenges. When I began writing this newsletter a little over three years ago, it was my hope to build up an unmatched source of real-world tips and guidance about software Product Management. I am pleased to say that the many back issues have covered a multitutde of ...
For the many Product Managers and others out there who have given software demos, you know just how badly things can go wrong. I have decided to write a lighthearted holiday issue reminiscing about some of my own and my colleagues' most unusual demo experiences. Read on to realize that you're not the only one for ...
If you have ever watched people playing on the tennis courts, you see two, or four, players in a game, actively running around and hitting a ball back and forth. Many rackets, one ball in the game. Have you ever taken a look at the edge of the court? There are tennis balls, lots of them, ...
In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They come up with all sorts of potential applications for it, applications that would be competitive and profitable. These ideas sound great, but they have to be implemented before they'll make any type of substantive difference ...
Many companies today want to package their software product as an Application Service Provider (ASP), or hosted, offering. Hosting your software brings a number of advantages to your business. But hosting software is not for the faint of heart. Read on to understand the dynamics, the limitations, and the considerations involved in successfully hosting software. Continue Reading...
You hear lots of theories - some of them pretty cockeyed - about how to give an effective sales presentation and demo of your product. Everyone will have suggestions on how to do it. Every experience you have will give you new ideas. Here are some ideas from my own recent experience presenting a software ...
No comments by pmc yet.
