I'd like to showcase an entertaining and useful article that recently appeared in the newsletter from the Boston Product Management Association (BPMA). It is written by Mike Urbonas, Contributing Editor for the BPMA newsletter and can also be found online at www.bostonproducts.org. I encourage you to take a look at the site and some of ...
About: pmc
Recent Posts by pmc
28Mar 2005
05006 Testing the Waters: The Product Quality Stream
It is with some apprehension that I launch myself upon a discussion of product quality and QA testing. While product quality is promoted by Marketing and management, people rarely want to see and touch the distasteful details of the QA testing that helps improve software quality. I suppose an outstanding quality effort flows like a stream, ...
27Feb 2005
05004 Fits and Starts: Creating Product Management At a Startup
A startup faces many daunting challenges as it moves along the path from an idea on paper to a full-fledged company that can stand on its own. It has to be built out piece by piece, function by function, and there is probably no function where I've seen companies, both brand new and established, struggle ...
27Jan 2005
05002 Getting Your Priorities Straight: A Twisted Path
A major challenge that faces every software product is determining the priority of the oh-so-many suggestions that come to Product Management as requirements for the next release. This is one of those areas that wind up containing a heavy dose of mystery masquerading as rocket science. Requirements get prioritized using a complex formula that is ...
13Jan 2005
05001 The Trophy Spouse: Partnering With Startups
Happy New Year! This is the first issue of the newsletter in 2005, and the 78th issue since December 2002. I hope you'll continue to find this material helpful. Two issues ago, I wrote about partnerships between companies, which are so important in technology and software, and how to make them successful. In the last issue ...
02Dec 2004
04030 A Good Marriage: Working With Partners
Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits. Joining up with partners can result in ...
17Nov 2004
04029 Stalled: Getting Development Into Gear
At technology companies, Engineering and Development is the motor that keeps the product moving forward. Unlike real motors made out of metal, this one depends upon a lot of moving parts that are all-too-human, so it stalls a lot. A Development effort that sputters and stalls too often can lead to a product that falls ...
05Nov 2004
04028 Customers: Love Them As You Would Yourself
Most companies pay lip service to truisms like "The customer is king." But it's easy for software companies to immerse themselves in the magic of their technologies and not actually focus all that much attention on the customer base. Far more companies talk about treating their customers well than do a good job at it. Yet ...
21Oct 2004
04027 Can Customers Doom Your Software?
Is it possible to do such a good job catering to customer requirements that your product fails? Sometimes your company can listen to users so well that you wind up taking your product down a path that leaves it far behind the competition, and only a superlative effort would let you catch up, if you ...
07Oct 2004
04026 Pride, Denial, and Product Positioning
For Product Managers who are have not been through the product positioning exercise a few times, the greatest difficulty about it may not be the effort itself but what you need to do in order to be ready for it. That's because in order to position your product well against the competition, you need to ...
Recent Comments by pmc
No comments by pmc yet.