This article is a reprint of an oldie but goodie about Requirements. It will help you measure the expected return from Requirements so that you can reconcile competing needs and prioritize new capabilities for your product.
04Nov 2003
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27Oct 2003
03038 Product Roadmap to the Promised Land
Before the testing and bug fixing, before the technical design and product plan, before the business and technical requirements, comes the Product Roadmap. And as we speak, Product Managers are asking themselves the question: "Just what is a Product Roadmap?" It's a good question, one for which I'm not sure there is any single answer to ...
23Oct 2003
03037 Requirements: Like Lambs to the Slaughter
As your company gears up to start the next software release, a Product Manager reaches the point where carefully crafted requirements are ready to submit to the Engineering team. The Product Manager holds a long meeting with Engineering to review each and every requirement. Holding this meeting feels a lot like watching the beloved little lambs ...
16Oct 2003
03036 Two Good Product Management Websites
Articles from Product Management Challenges have been published on a couple of websites recently. These sites focus on product management and marketing, and have useful information and links for Product Managers. One has a salary survey for Product Manager positions, and the other looks like a good place for exchanging information with others in your field. Click ...
07Oct 2003
03035 Contracts: The Letter of the Law
When that lucky time comes where your company is drawing up a contract with a soon-to-be customer, the whole team is in a state of heightened anxiety. People are worried, tempers flare. What if we botch this sale? Are we being too picky? Are we betting the farm? If you're lucky, as Product Manager you have ...
30Sep 2003
03034 TLC for the RFP
One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor intensive, exhaustive and exhausting efforts to tout the product. The effort to produce RFPs can be a drain on precious resources in Sales, Marketing, and Engineering. And Product Managers get involved more often than they wish ...
23Sep 2003
03033 Setting Prices: Dark Art or Evil Science?
Setting prices for a software product is definitely one of the more daunting tasks for a Product Manager. While it's a little easier to set the price for shrink-wrapped, mass-marketed software for consumers, finding your way to a satisfactory and satisfying price for enterprise software is like finding your way through a labyrinth. It's hard to ...
15Sep 2003
03032 A Sales-Driven Product: Perversion and Conversion
Remember the good ole' days, the days of the dot.coms? People didn't just build software. They set out to build the best transformational software ever. Development groups held meetings that never had action items and talked excitedly about how they were going to apply cutting edge technologies. They didn't plan to upgrade the existing software (when ...
03Sep 2003
03031 The Interrupted Life: Time Management Tips
If I could point to a common trait of Product Manager positions, whether the focus is technical or marketing, it's that Product Managers spend much of their time in what I call interruption mode. Interruption mode is when it seems like everyone, from the CEO to the UPS delivery man, pops into your office to ...
06Aug 2003
03030 Effective and Practical UI Design
Reams of advice have been written about how to design a highly usable user interface for software products. There are experts who have devoted their entire careers to this subject. Far be it from me to try to compete with this body of knowledge. However, as a Product Manager, I have usually found myself in a ...
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