Competitive intelligence and analysis is a big part of any company’s job, and is a duty that often falls to Product Managers. In last week’s issue, called “Competitive Analysis: Ready When They Are,” we looked at the topic of how to get a read on your competitors’ plans and next moves. This week’s discussion focuses on getting information so that your sales reps can sell better against the competition.
Read on for useful insight and tips to help focus your competitive analysis for use by your sales organization.